Lexus
CREATE AMAZING
I was lucky enough to work with the design team at Amaze on several Lexus projects, including the 10.5 version of the website, FWA award-winning Lexus NX House and the Lexus IS iPad application.
The Lexus team have spent the last few years creating an incredible direction for the brand, so it was an absolute pleasure to be able to work on such a crafted and meticulous project.
_UX & UI Design
_App Design
_Responsive Web Design
The Lexus design system was a joy to work on, with strong guidelines but also with the freedom to experiment and tailor the design to campaign creative.
The use of typography, renders and lifestyle imagery gives a sophisticated quality, but it side-steps away from the traditional look of an automotive brand — living their ethos of ‘Create Amazing’.
I was brought in to amaze to work on the mobile and tablet reflow of the Lexus NX House website — a companion piece to the groundbreaking oculus rift experience for Lexus Europe.
The site featured content created specifically for the 'Striking Angles' campaign, by creators such as will.i.am and vice magazine. The ‘Striking Angles’ theme also filtered through to the design, with angular backgrounds, image masks and UI elements.
“I have known Neil since the late nineties, through personal work, and have subsequently worked with him on a professional level whilst CD at code computerlove and also Amaze.
He has always given 100%, and is very passionate and enthusiastic at what he is asked to work on. Creative, imaginative, skilled and above all professional, he is on my 'go to' list, when I need to bring in a solid freelancer.”
— ROSS MAWDSLEY / AMAZE
CASE STUDIES
Get in touch.
NEIL RICHARDS
UX, UI & DIGITAL DESIGNER
I have been fortunate to work for some of the best agencies in the UK and Australia, across a wide range of projects and sectors — with a career spanning over 25 years. I am currently on the look out for the next step in my career, so if you have any exciting opportunities, please contact me via email to request my CV or arrange a chat.
ACKNOWLEDGEMENT OF COUNTRY
We acknowledge we are meeting on the Traditional Lands of the Wurundjeri Woi-wurrung and Bunurong peoples of the East Kulin Nations and pay our respect to their Elders past and present. We extend that respect to all Aboriginal and Torres Strait Islander peoples. We acknowledge their living connection to Country, relationship with the land and all living things extending back tens of thousands of years.